Following a weekend of controversy surrounding what many saw as a racially-insensitive name, the public relations firm formerly known as Strange Fruit PR has changed its name to Perennial Public Relations.
“We sincerely apologize to those offended by the former name of our firm. As of today, we have renamed our firm to Perennial Public Relations,” the owners said in a statement. “We have always prided ourselves as open-minded individuals and we remain committed to serving our clientele and community. In no way did we ever intend for the name of our firm to offend nor infer any implication of racism. We are grateful for and appreciate the ongoing support of our clients and community.”