Skinny Limits to operate under the name Daily Juice Cafe

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Updated: Fresh juice, smoothies, and vegan foods purveyors Skinny Limits and Daily Juice Café have merged and will operate under the Daily Juice brand. The nine Austin-area locations will serve previous Skinny Limits products, as well as Daily Juice Café products. Menu items include more than 20 grab-and-go meals, and new products like acai bowls and a line of unsweetened herbal teas will roll out soon.

Skinny Limits owners Joanie and Cary Frieden are the primary owners of the brand and will operate all of the corporate locations. Daily Juice co-founder Keith Wahrer, who opened the original store on Barton Springs Road with Matt Shook in 2003, will remain on the Daily Juice board. Former Daily Juice CEO John Martin will stay with the company as a consultant focusing on franchise growth. Daily Juice corporate owns and will continue to operate the brand’s Houston location, and plans more Texas stores. A Daily Juice franchisee owns a store in Nashville, with plans to add more stores to that market.



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