UberEats launched in Austin about a year ago, initially offering lunch delivery from a select few restaurants to downtown denizens in less than 10 minutes. Over the past year, that program has expanded to range from morning to night and from South Austin to North Austin. The Instant Delivery that kick-started the program still existed from 11 a.m. to 2 p.m., but as of this week, that part of the platform is no more. UberEats has cancelled the Instant Delivery option in all markets except Los Angeles. A rep for the tech company explains:
“Instant Delivery started as a proof of concept – if we could get a car to you in 5 minutes, what else could we deliver? We started with speed and a limited selection of menu items. Since launching Instant, UberEATS has significantly expanded from allowing people in downtown to pick 4-5 meals during the lunch hour to offering thousands of items at all hours of the day, and throughout the city. We will now be focusing on how we can bring customers an even better selection of on-demand meals, delivered as fast as possible.”
UberEats is still delivering food in Austin, and the choices have actually expanded significantly. There are now more than 100 restaurants serving food via UberEats, but almost all of them have quoted times between 30 minutes and an hour. There is a designation with a red check mark that guarantees food in 25 minutes or less or it’s free, but that designation is currently only applied to a cupcake bakery.