After several months of pop-ups, Rosen’s Bagel Co. has found its somewhat-permanent home. The bagel company from Tom Rosen operates six days a week out of Brew & Brew (500 San Marcos St.) in East Austin. The bagel operation is closed on Tuesday.
Rosen serves about a half-dozen varieties of bagels, including everything, poppy seed, sesame seed and rosemary salt, and tops them with a variety of schmears, from the traditional plain and scallion to more creative offerings like maple syrup almond and lemon-basil. Rosen’s Bagel Co. operates out of the Brew & Brew kitchen, with customers ordering their bagels at the same counter where they order their drinks.
Rosen, who also has history working in fine dining, earned a graduate degree in sociology studying gender and food issues, but after school, he couldn’t “ignore the creeping influence of wanting to do something creative.”
The Topeka, Kansas native attended Vanderbilt University for his undergraduate education frequently visited his friends’ families’ homes on the East Coast, which originally turned him onto bagels.
“It was a transcendent experience,” Rosen said.
Confounded by the lack of great bagel options in Austin and the question of whether East Coast bagels could be replicated here, Rosen started working on his bagel recipe about 18 months ago before landing on his current recipe. Recognizing that the famed water in which New York City bagels are boiled is more basic and softer, Rosen changed the pH levels of Austin tap water to arrive at his current recipe.
In addition to the regular bagel and schmear offerings, Rosen’s Bagel Co. will also serve a lox sandwich special and have a breakfast and two lunch sandwiches on the menu daily, with a vegan option at both breakfast and lunch.