When you think lobster rolls, your mind might not immediately jump to Chicago, but the Happy Lobster Truck has proven one of the Windy City’s most popular food trucks, winning the Reader’s Choice award from the Chicago Tribune earlier this year.
The operators have brought the truck to Austin for the past two SouthBites during South by Southwest, and enjoyed the experience so much that they are bringing one of their trucks to town permanently.
The Happy Lobster plans to be rolling around town in the first week of July. The truck will serve its existing menu of lobster rolls, lobster grilled cheese, et al and also introduce new Austin-specific items like Old Bay cheese fries and a fried fish taco, because duh. The Austin truck will be run by one of our the Happy Lobster’s founders, Neal Bassett.
“When we were looking to expand, we were looking for a few factors: a place where the weather permitted us to vend year round and a place that was food truck friendly (essentially the opposite of Chicago),” co-founder Alex Robinson said in an email. “In our trips to Austin the past few years we became comfortable with the city and developed a little bit of a following, so it seemed like the natural choice.”